This course places emphasis on a market-oriented, customer driven approach to planning and implementing marketing strategies. You’ll develop knowledge and skills to undertake strategic analysis of markets, and create, adapt and implement strategy.

You’ll have the opportunity to gain a critical understanding of the rapidly changing and dynamic international business environment, and the skills needed to analyse the strategies and operations of multinational enterprises l. This programme will provide the opportunity for you to study a wide range of topics in international business, from both a theoretical and practical perspective.

The course is designed to enable you to tailor it to your own personal and career interests, with a number of option modules available.

Entry requirements for this course are normally:

• An Honours degree (2:2 or above), or equivalent qualification, in Business Studies, Marketing, Management, Logistics, Accountancy or Economics.
• Applicants with other professional qualifications and/or experience will be considered on an individual basis.