This course will enable you to critically appraise the importance of social, technological and cultural dimensions of fashion communication and promotion as applied to your personal practice and that of others. You will develop advanced knowledge and understanding of communication strategies to build compelling experiences in the creation of products and services for customers.

The aim of this course is:

• To enable you to evidence awareness and relevance of your practice in relation to professional standards in fashion communication and promotion.
• To develop innovative and imaginative approaches to the principles and processes critical to commercial and creative fashion communication strategies.
• To experiment, expand and encourage progressive thinking in the sustainable practices to meet future fashion industry opportunities and customer demands.
• To support the realisation of a major project that combines knowledge of advanced ideation and the application of creative, aesthetic, technical and analytical skills appropriate to the fashion and textiles discipline.
• Encourage confidence in your academic and creative potential through reflective practice and concept generation, mastering and challenging core fashion and textile knowledge and understanding through interweaving new concepts, materials and technologies.

This course will enable you to position yourself as an innovator and creative in both the niche and mass markets of the global design and retail industry. You will achieve this by acquiring advanced subject knowledge and developing expertise in sustainable and ethical approaches to creative design, material futures and fashion promotion. You will be able to operate at the forefront of the fashion retail renaissance, driven to positive impact, choice, innovation, and creation of high-quality products and processes.

There are many exciting opportunities within the creative industries for innovators in areas such as museums, galleries, fashion, interiors, the retail sector and freelance/consultancy. The education sector or further doctoral study are also options.

The expectation is that you will seek to enter the fashion industry into roles such as: branding and digital marketing, buyers working on commercial projects, fashion merchandising, trend forecasting, product consultant, and e-commerce management or you may wish to advance your research expertise in your current subject area or role by developing proposals for further postgraduate research.

MA students studying within the Department of Fashion and Textiles have gone on to be successful within the following roles: Trend Researcher at Trend Bible, Textile Design and Development Consultant at Thorpe Hodgson, Apprentice Developer at FOOTASYLUM, Creative Pattern Cutter at Hugo Boss, Visual Associate at Gap, and freelance design practice.**