Creative direction draws on a myriad of visual cultural stimuli, including photography, film, styling, and PR in order to promote fashion in various industry sectors including the media, retail, and branding to name a few.

On this course, you'll have the opportunity to:

• Use our resources and our unique art and design cross-disciplinary environment to personalise your learning and develop a wide range of skills to help you become a confident player in the exciting fashion industry.
• Share first year modules with students on other fashion industry courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism. You'll then specialise in creative direction, exploring the subject from both a theoretical and commercial angle through a learning style that is designed to immerse you in every aspect of the fashion industry.
• Benefit from innovative and creative projects that simulate industry practice to develop the experience you need. You'll be equipped to research new product and market opportunities, learn how to solve problems quickly and creatively, work collaboratively and manage relationships effectively, and take the initiative and communicate professionally and effectively.
• Explore the function of creative direction within the international fashion industry, while completing a range of projects designed to cultivate your creative skills and expand your fashion industry knowledge. You'll work across media on projects that include exhibitions, trend forecasting, publications, and creative development. The academic expertise here at Huddersfield will support you as you develop your skills in styling, creative concept development, photography, fashion film, and graphic design.

The role of a creative director is to define and develop the aesthetic of fashion, ranging from store visual merchandising, advertising and image-making, to creative and digital content and customer communications. Fashion Creative Direction BA(Hons) gives you the skills and knowledge to develop your creativity and expertise within a commercial framework that directly reflects current fashion industry practice.

Placements

The course offers an optional one-year (36 weeks minimum) work placement after the second year, either in the United Kingdom or internationally. This will give you the opportunity to gain valuable hands-on experience and insight into your chosen career path and open up your graduate employment prospects.

Our Placement Unit and academic staff have excellent industry links and can support you in applying for and finding your placement(s), and you will be supported during your placement year through scheduled visits from academic staff. Students from our suite of fashion courses have previously taken up placement opportunities with companies including: ITV’s This Morning, Look magazine, The Fashion Network, Red magazine, Marie Claire, and Alexander McQueen.

Alternatively, if you are a student from within the UK or the EU, you may consider starting your own small business by applying for unique Enterprise Placement Year in conjunction with the University's Enterprise Team. The Enterprise Placement year immerses you in real-world fashion entrepreneurship, and you will benefit from bespoke business advice, mentoring, and networking sessions.

This is an exciting and innovative course option that could lead you and your business idea to the very top of British fashion. You can find out more about the Enterprise Placement Year here.

Your Career

This course aims to help you to develop the skills needed for roles such as marketing, fashion journalism, fashion PR, advertising and promotion, both in the UK and abroad.

Reflecting industry practice is at the heart of this degree, and as such you will work collaboratively as well as individually on a variety of projects; in the past, for example, students have delivered exciting live projects for brands such as Coach, L.K. Bennett, Topshop, and Primark. Enriching your learning will be a series of field trips to exhibitions and other appropriate cultural and commercial events; these will complement your studies and inspire your ideas.