Fashion Brand Marketing BA (Hons) takes a broad view of everything that goes into the creation, communication, and consumption of fashion products and brands. It gives you the skills and knowledge to develop creativity and expertise within a commercial framework that directly reflects current fashion industry practice.

• Fashion Brand Marketing BA(Hons) provides you with the creative resources in an environment where you can experiment and personalise your learning.
• You'll share first-year modules with students on other fashion industry courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism. Throughout the programme there is an emphasis on innovative and industry-focused projects that simulate and represent contemporary practice to develop the experience you need.
• You’ll be equipped to research new products and market opportunities, you’ll learn how to solve problems quickly and creatively, to work collaboratively and manage relationships effectively, In the highly competitive global fashion market, brands must develop innovative marketing strategies to communicate effectively with consumers through social media, magazine and digital advertising, public relations, celebrity endorsement, and exciting events. You’ll learn how this is done whilst completing a range of innovative projects

The academic expertise here at Huddersfield will support you as you develop your brand awareness and marketing skills learning to connect with consumers effectively to manage the consumer experience and to successfully communicate brand values for a variety of fashion organisations, from value brands to luxury labels.

Placements

The course offers an optional one-year (36 weeks minimum) work placement after the second year, either in the United Kingdom or internationally. This will give you the opportunity to gain valuable hands-on experience and insight into your chosen career path and open up your graduate employment prospects. Our Placement Unit and academic staff have excellent industry links and can support you in applying for and finding your placement(s), and you will be supported during your placement year through scheduled visits from academic staff.

Students from our suite of fashion courses have previously taken up placement opportunities with companies including Coach, Hobbs, and Temperley.

Alternatively, if you are a student from within the UK or the EU, you may consider starting your own small business by applying for unique Enterprise Placement Year in conjunction with the University's Enterprise Team. The Enterprise Placement year immerses you in real-world fashion entrepreneurship, and you will benefit from bespoke business advice, mentoring, and networking sessions.

This is an exciting and innovative course option that could lead you and your business idea to the very top of British fashion. You can find out more about the Enterprise Placement Year here.

Your Career

This course aims to help you to develop the skills needed for roles such as marketing, fashion journalism, fashion PR, advertising and promotion, both in the UK and abroad.

Reflecting industry practice is at the heart of this degree, and as such you will work collaboratively as well as individually on a variety of projects; in the past, for example, students have delivered exciting live projects for brands such as Coach, L.K. Bennett, Topshop, and Primark. Enriching your learning will be a series of field trips to exhibitions and other appropriate cultural and commercial events; these will complement your studies and inspire your ideas.