Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments, providing you with digital marketing expertise alongside business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. You’ll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation.

How will you learn?

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.

• The course begins with a focused introduction to the core principles of business and marketing. We’ll look at organisational management, what drives the consumer, and how to market to them. And we’ll take a wider view to see how digital developments are driving change across business and marketing.
• Modules taken on this course focus on developing critical understanding of the role and management of digital technologies in contemporary business and marketing settings.
• In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. This is an opportunity to develop and demonstrate your skills in a range of organisations.

Placements

The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.

Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.

Previous placement providers have included Digital Velocity, Enterprise rent a car, Freeman Grattan Holdings, HotHouse, HP, NHS, Randstad, The Baby Room, The Sharp Agency, Unilever and Valli Forecourts Ltd.

Your Career

Previous graduates from this subject area have gone on to roles such as Account Executive, , Account Manager, Chanel Marketing Specialist, Assistant Brand Manager, , Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer, organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.**

* Whilst this is a new course and therefore no graduate statistics for this specific course are available, 88-90% of graduates from courses in these subject areas at Huddersfield are in work and/or further study fifteen months after graduating (HESA Graduate Outcomes 17/18, UK domiciled graduates).