Explore the fundamental principles of marketing alongside contemporary issues, pursue your interests and specialise in an area of your choice. Look into topics such as:

• How do marketers measure the effectiveness of their campaigns? 
• What are the challenges of successfully launching a brand across cultures? 
• What influences consumers’ choice and preference of one product/brand over the others? 

Our Marketing masters will prepare you for the modern challenges within the marketing industry. You will learn how to tackle the challenges faced within the profession where consumers grow more resistant to advertising and marketing budgets are rising. You will develop a sophisticated understanding of the central role marketing plays in contemporary business strategy.

We encourage graduates to apply with both a business or non-business background. This specialist masters will equip you with advanced knowledge and key management capabilities to make an impact in the workplace.

Key advantages of this course:

• Provides up-to-date knowledge with a real emphasis on practical marketing solutions 
• The course is built around the requirements of two significant professional bodies; the Chartered Institute of Marketing (CIM) and the Marketing Research Society (MRS). This will allow you to demonstrate your learning is in line with professional benchmarks
• In semester 2, you will be able to choose focused modules of interest
• For your final project, you can choose between two options. The first option is an individual dissertation on a marketing subject of your choice. The second option involves providing professional guidance to real clients within our award-winning Business Clinic
• This masters in marketing provides professional value and intellectual challenge. It encourages critical thinking, creative problem-solving and effective communication in what is a fast pace, evolving industry
• You will develop assessment work in a variety of formats. This includes business reports and infographics, providing the skills needed to communicate your ideas to employers
• You will be able to take advantage of our links with the industry by attending guest speaker events and taking part in live competition briefs

Our MSc Marketing course is taught by academics at Newcastle Business School, which is double AACSB accredited in business and accounting. This reflects the international reputation of our research as well as the passion of our teaching staff.

You will be part of a vibrant business community, where you will be encouraged to engage with staff and research activities throughout your course. You will also benefit from access to our valuable network of external partners and business contacts.

This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading professional bodies in the marketing field. The accreditation provides the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway. 

CIM qualifications are highly sought after by employers. The content is reflected in our own degrees, which ensures we are equipping students with the best opportunities for a successful marketing career.

You will have strong emotional, cultural and business intelligence, allowing you to excel in decision-making, information handling and project management. These attributes will make you a strong candidate for management positions within marketing. You’ll also be equipped to enter a consultancy role, or to undertake further research either within or outside of Higher Education.

Newcastle Business School is partnered with the Chartered Institute of Marketing (CIM), and our existing marketing courses are accredited under the CIM’s Graduate Gateway, allowing students the opportunity to undertake professional examinations upon completion of their course. Taking your skills to the next level with a Marketing Masters from Northumbria will help you stand out from the crowd when seeking professional employment.