From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us.

Mass Communication is an innovative media-based top up course that provides an insight into the ways in which the mass media industries influence our perceptions on a global level. Studying areas such as convergence culture, advertising and demographics, morality and the media and cinema and society as well as the study of organisations, you will gain an awareness of the concepts, theories, practices and methods as well as the technological developments that typify contemporary media, communication and cultural studies.

Building on your previous educational experience, the top up award will give you the knowledge, transferable skills and qualifications needed to follow a career in the creative industries.

This course has been specifically designed to develop your ability to commence to one of our undergraduate level four degrees in either animation, fine art or drama. You will focus on subject-specific modules that will ensure optimal preparation for your upcoming course.

When you begin your chosen undergraduate degree, the skills acquired on the Fine Art Foundation Year course should assist in your understanding of your chosen subject. Your newly developed research skills will also prove invaluable for assignments and projects.

Completion of your subsequent undergraduate degree will help to prepare you for future employment or the progression to further education or Master’s level courses.