From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us. Mass Communication and Business is an innovative media-based top up course that provides an insight into the ways in which the mass media influences our perceptions, our choices and our feelings towards brands and businesses. Studying areas such as advertising, buyer behaviour and organisational analysis, you will develop specialist knowledge of the concepts, theories, practices and methods that typify contemporary media, communication, cultural studies, and related business theory. Building on your previous educational experience, the top up award aims to instill the specialist knowledge, skills and confidence you will need to take on complex communication problems and issues, particularly in relation to business.

The course has been developed with employability in mind. We focus on developing articulate, self-motivated graduates who can communicate effectively to a diverse range of audiences using a range of formats and media. On completion of the course you will have developed an informed, critical and creative approach both to understanding the connections between mass communication and modern businesses, and to your own relationships with mass communication and expressive practice. You will be able to effectively demonstrate skills that are valued by employers and meet the challenges of employment (including enterprise related activities) in a society in which the cultural and communication industries play an increasingly central role.

As a graduate of Mass Communications and Business you will be in a strong position to gain employment in the mass communication, cultural, promotional, creative, and heritage industries, and will be ideally placed to work in roles such as journalism, marketing, public relations and business research. The skills developed on the course are also valuable in the fields of public administration and management, teaching, lecturing and research, retailing and the business world. A number of graduates also opt to undertake further postgraduate study with us.