During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.

Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles. 

You will be encouraged to undertake a work placement, study abroad or combine both. In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. 

The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. 

What’s more, when you study at Northumbria you’ll be part of a leading, business-focused university. We rank 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Administrative Studies graduates five years after graduation. (Longitudinal Education Outcomes (LEO) 2017) 

And with 96% of students on the course agreeing that the books, online services and learning services offered have supported their learning well (National Student Survey, 2018), you’ll have all the resources you need to achieve your potential.

The University are actively seeking the following Professional, Statutory and Regulatory Body (PSRB) accreditations for the programme, however these are subject to approval by the relevant accrediting body:

• CIM - Chartered Institute of Marketing (Level 4)
• DMA - Data & Marketing Association (previously known as IDM - Institute of Data and Marketing)

Making your career happen is at the heart of all our Business courses – with every module designed to reinforce the transferable skills you’ll need in the workplace. We’ve also introduced two dedicated modules focusing on career-development skills: Marketing Study and Consultancy Skills, and Preparing for Professional Practice. 

Beyond the classroom, you’ll have opportunities to develop your career through practical experience and wider learning. In your second year, you can spend a semester studying abroad, or take an extra year before your final year studying elsewhere in the EU, or further afield such as the USA, Australia or China. 

There’s also the option of a work placement year, while our Marketing Internship Programme is on hand to help you gain hands-on marketing experience. And there’s our Business Clinic, offering you the chance to work with real clients to help solve their business challenges.  

Once you complete your studies, you’ll be ready to pursue career paths across a wide range of sectors – with a particular edge in roles such as a marketing executive or a branding strategist thanks to your specialist learning. Should you wish to push your knowledge even further, the course also prepares you for postgraduate study – for example, on our MSc in Digital Marketing. 

Or, if your inner entrepreneur comes calling, you can take inspiration from our previous students’ outstanding track record, with the combined turnover of Northumbria graduate startups higher than any other UK university. 

Whatever you decide to do, you’ll have strong employability as a Northumbria graduate as every module of Northumbria Business School courses reinforces what you need to succeed. This includes the transferable skills that really matter to employers such as critical reflection and self-learning, collaboration and curiosity, and the ability to solve problems in sustainable and ethical ways.