Digital video is the driving force of the digital marketing and e-commerce businesses, which are large and growing employers of media graduates who have a knowledge of both the practical and theoretical side of how video content sells. 

On this course you will gain a unique blend of the theory of digital marketing, analytics and e-commerce with practical experience of filmmaking and influencer marketing to be gained in producing and distributing actual content for brands. 

By directly pointing your career at what is a vibrant, fast-growth job market, the University of Salford offers you a perfect and 2020-relevant skillset to directly design your career for current and future opportunities.

Already in Manchester there are hundreds of jobs in the field of e-commerce-driven content, since Manchester is a strong hub for e-commerce as a whole.  Channel 4 have stated that they are creating their Digital Production Unit in Leeds, with a thrust towards social and digital content.  The Hut Group are creating an e-commerce content production centre in Manchester.  BBC Sport and BBC iPlayer are both on site at MediaCity.