In today’s digital world there are more ways than ever to reach out to consumers.

Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.

This course will ensure you have the strategic knowledge to support your creative thinking. And with a range of options for placements and internships, you’ll be well on your way to an exciting career.

A perfect mix

You’ll explore every element of the advertising spectrum, from traditional print-based materials to digital media.

This course blends commercial, theoretical and creative units to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media.

Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our option units to develop the skills you need for a career you’re passionate about.

Real-world skills

Your lecturers are experienced advertising experts, sharing real examples to bring the theory to life. With our enviable network, we bring in some of the industry’s leading figures as guest lecturers.

Test your new knowledge on units like the live client brief. Or spend a year in industry to gain vital experience with real-life projects. Blend your creative skills with strategic awareness to create campaigns that get results.

Manchester is the perfect place to study and to start your career in marketing and advertising. It’s a leading location for creative and digital media.

The city boasts global agencies, big businesses with in-house advertising teams, and a host of exciting small creative firms.

Our graduates have taken on a range of roles, including:

• Account Manager, Love Creative
• Premium Search Specialist, Microsoft
• Corporate Partnerships Coordinator, Adelaide Fringe Festival
• Designer/Artworker, Echo Studios Ltd
• Lead Designer, Riddle Digital
• Junior Copywriter, BJL
• Sports Producer, ADI.TV
• Account Executive, Havas Lynx Group
• Creative Account Executive, AKA North

You will have opportunities to build relationships with employers in Manchester and further afield while you’re studying.

Undertaking an internship is a great way to make contacts in the industry. Attending guest lectures and CIM events allows you to network with a range of industry professionals.

The 'live client brief' project will allow you to show prospective employers what you’re capable of.