MA Design Innovation considers how design acts as a catalyst for innovation, leading to new products, services and user experiences. It focusses on design thinking approaches, to address contemporary societal and business challenges to develop a rich understanding of where design can add value. It will provide you with the skills to strategically apply design to solve complex problems in the global market.

The application of design thinking is explored with the latest research and practice in design innovation, design management and design strategy, that supports you to develop a holistic view of design and creatively apply the theory in your specialist area. Design research, empathy and user-centred development are at the core of the programme that reveals unmet user needs and, in turn, generate insights that lead to desirable products and services in a commercial and societal context.

The course provides a balance of theory and practices through a series of lectures, seminars, workshops, cross-disciplinary collaborations, research visits and live-projects to provide you with comprehensive knowledge of design innovation while giving practical skills to excel professionally.

The course aims to cultivate highly motivated, independent and creative thinkers who can transfer their skills into the creative marketplace, as entrepreneurial innovators, freelance practitioners and innovative team players.