BSc (Hons) Fashion Marketing equips students with the essential skills needed for a career in this exciting field of fashion. The increasingly competitive world of fashion relies on good marketing strategies to succeed. Students from this course will learn all aspects of fashion marketing in a global and circular economy. From a small business start-up, to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations and self-directed study choices.

Marketing teams plan and design all communication between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular emphasis on the circular economy, and the influence that sustainable business models have on the environment and on the relationship with the customer. Underpinning this is a thorough knowledge of the fashion industry, the product development process, and the local/global socio-economic influence on fashion and the marketing message. Students will gain an understanding of how profit can be maximised through successful marketing strategies, including PR, digital marketing, fashion blogging, global strategies and developing new brand identity.

Placement options

Students can study the BSc (Hons) Fashion Marketing course on a 3 years full-time basis or with an optional placement year between the second and third year which extends the duration to 4 years.

Graduates will go on to undertake a range of marketing roles such as sustainable sourcing allocator, e-commerce executive, customer relationship executive, social media manager, marketing assistant and PR.