Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture – when they look at the business landscape, they identify the opportunities to communicate and influence audiences, and spot the threats that could damage their brands. This marketing degree is all about exploring that landscape, taking those opportunities and avoiding those threats.

You’ll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. To start with, you’ll learn about marketing fundamentals, but you’ll also have the flexibility to choose units that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills.

Above all, you’ll be ready for a career in marketing – following in the footsteps of graduates from this course now working in advertising, account management, media planning, public relations, event management and more.

Placement options

Our BA (Hons) Marketing degree offers the chance to spend a year getting a taste of professional life. It not only gives you the opportunity to develop your core skills and learn about how a business really operates in your industry, but also shows employers that you’re ready to get to work.

By the time you graduate with the CIM accredited degree, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical and professional skills.

There are a wide range of career opportunities across the creative and digital industries, whether working for agencies or in-house within organisations. Today, you'll find some of our graduates working in a broad range of roles in organisations like Boohoo, MediaCom, ASDA, Swizzels Matlow, Jack Wills and Carat Media.