The BA (Hons) Fashion Promotion course offers an exploratory and dynamic approach to studying promotion in the fashion industry. This distinctive course covers fashion promotion skills, visual and creative processes, underpinned with business content and cultural and contextual theory.

The flexible design of this course will allow you to explore creative areas such as fashion photography and film, digital communication, fashion styling, social media, website design, journalism and brand communication. You will be expected to explore your field of study through research, investigation and independent practice. The business elements of the course will encourage you to engage with entrepreneurial processes and practical activity, allowing you to apply your knowledge and skills to live professional and industry briefs.

You will have the opportunity to benefit from real-world learning experiences during study trips both in the UK and internationally. Previously, students have travelled to London, New York, Copenhagen and Shanghai as part of the course and have visited industry head offices, educational partners, studios, galleries and trade shows.   

We also offer a four-year sandwich route option that gives you the opportunity to spend your third year on an industry placement to enhance your employability.

You will complete the course with a strong, industry-ready portfolio of work relevant to your career preferences. Graduates will be able to apply for positions in areas such as online marketing, public relations, brand management, styling, and events.  

Due to the commercial and creative balance that this course offers, we find that our graduates are highly employable.

A wide variety of employment opportunities exist across the sector and include traditional retail, fashion and cosmetics brands as well as new online platforms and PR agencies.

Our students go on to work in roles relevant to promotional practice, and our graduates hold jobs titles such as Visual Merchandiser, Stylist Coordinator, Content Marketing Assistant, Search Engine Optimisation Assistant, Brand Assistant, Creative Executive, Digital Production Assistant and Press Assistant.

Previous graduates have gone on to work at companies such as Harrods, Regatta, Puma, Reiss, Pretty Little Thing, boohoo, Beauty Bay, Warehouse, Private White V.C. and Stir PR.