To survive, thrive and succeed in business, it’s not only about managing people, developing strategies and driving performance within the organisation. It’s also about understanding and engaging the market – identifying your position in the competitive landscape, developing an offering that meets demand and communicating with your target audience effectively.

With this business and marketing degree, you’ll delve into business operations, looking at how some of the world’s most successful organisations manage finances, lead staff and harness technology, as well as learning about the key issues in business today – from sustainable development to ethics in a global environment.

It’s a course that’s designed to help you prepare for the workplace, so we don’t limit your learning to the classroom or lecture theatre. Once you’ve discovered and discussed the theories in lectures and seminars, you’ll have the chance to turn ideas into action. We run various business and enterprise competitions that provide skill-building, CV-boosting experience. You will also have the option of spending a year on a placement, building on your skills in a professional environment.

As such, you’ll leave us with a blend of business understanding and marketing intellect. It’s a powerful mix. Whether you see yourself running a start-up, getting onto the fast-track to senior management or making waves in an agency environment, our BA (Hons) Business and Marketing can help you pave the way.

Placement options

Our BA (Hons) Business and Marketing degree offers the chance to spend a year getting a taste of professional life. It not only gives you the opportunity to develop your core skills and learn about how a business really operates in your industry, but also shows employers that you’re ready to get to work.

Whether you want to run your own business or head up a busy marketing department, this degree will give you the tools to make those ambitions a reality. 

This degree develops your head for business management and strategy, and on the marketing side of the course you’ll learn the skills you need to apply for creative roles, with a strong focus on digital.

You’ll have a wide variety of career options with this blend of creativity, strategic thinking, organisational and communication skills.

Roles in advertising, account, brand or sales management, copywriting, public relations and HR are among those you’ll be ready to apply for when you complete your course.

Some of our graduates are working for international organisations, such as BMW, Credit Suisse, HSBC, Marks and Spencer, O2 and Saatchi and Saatchi, to name a few.