Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and continue to satisfy the needs of existing and prospective customers. In today’s ever changing and highly competitive world, this is as true as it ever was.

That’s why we start by taking an in-depth look at customers and their buying behaviour, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services. At the same time, we’ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion.

A wide variety of knowledge and skills are required to be a successful marketer and our course content covers the full spectrum, from analytical to creative, with digital impact and the relationship between marketing and business embedded throughout.

In addition to your final project, you will study eight core modules, which cover core topics such as marketing research, marketing strategy, digital marketing and international marketing communications. You’ll choose one option module in Semester 1 and two option modules in Semester 2.

A large range of optional modules give you the choice to retain your focus on aspects of marketing, such as mediated communications or branding, or broaden your scope of study to include accounting for decision making or entrepreneurship. Depending on availability, you can also choose to study a modern language as your optional module, from absolute beginners to advanced level in British Sign Language, Mandarin Chinese, French, German, Japanese, Spanish or Russian. Those for whom English is a second language may also choose Advanced Business English.

Examples of the roles you might progress to during the course of your career include:

• Advertising manager 
• Brand manager 
• Content designer 
• Creative director 
• Data and analytics manager 
• Market analyst/researcher 
• Marketing manager/consultant 
• Social Media Manager