International Business will help you to appreciate the diversity of international work cultures and acquire the skills to help manage them. You’ll learn about the global business environment, international business strategies, supply chains and cross-cultural management. In Marketing you will learn how to plan and implement successful marketing strategies. There are exciting opportunities to explore branding and digital marketing and how to implement these in the context of international business. There’s also a firm grounding in the wider social context of organisation and a broad reflection on the ethics of business and marketing. The variety of optional modules available on this course will also enable you to further develop your skills and insights. 

The programme will help you to acquire a wide range of skills to bring to the global employment market. In particular, a solid understanding of business and marketing in the global context.

Careers open to you include management consultancy, sales, logistics or marketing.