The Business Management and Media programme at Keele combines learning about the practicalities of business management with critical insights into the power of media. By looking closely at phenomena such as advertising and social networking, you will learn how these can influence individuals and societies. You will pay particular attention to how media, communications and creative practice works in the context of management, looking at how businesses operate in terms of marketing, finance and human resource management, as well as how they interface with social, cultural and political contexts.

In particular, you will understand how businesses communicate with their audiences, and how they interact with, and even help to create, aspects of culture through branding, strategy and information management.

Business at Keele will prepare you for a wide choice of careers. You might choose to work in a field directly related to finance or to work as a management consultant or follow a career in sales or marketing. You could also use your newly acquired transferable skills to do something different such as working in insurance, IT, journalism, statistics or the Civil Service. This degree will also equip you to undertake postgraduate studies.