UK75 BA (Hons) Marketing and Business Management Keele University
You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors. You may explore topics, such as: markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You may also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights.
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3 năm
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