The MSc Marketing and Entrepreneurship will develop your understanding and application of core theories in marketing. You’ll learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of theories, principles and practice of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

How will my skills develop?

This course will help you develop the ability to make strategic decisions by advancing your understanding and application of how marketing theories and entrepreneurial business models can support interventions in the decision-making process of organisations. 

You’ll also study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

We believe that a work placement taken as part of your masters programme can be hugely beneficial to your career prospects. It will enhance your CV and can give you a competitive advantage when applying for graduate roles.

As part of this course you’ll have the opportunity to undertake a work placement. Choose a company of your choice, in the UK or overseas, and spend from one month to 12 months gaining valuable work experience. You’ll apply what you’ve learnt on a daily basis and develop a deeper understanding of your subject area.

Our students have been successful in gaining work placements in a wide variety of business sectors, both in the UK and internationally. You’ll also have the unique opportunity to support start-up businesses and a local SMEs with real-life business projects through our Aston Business Clinic. You can work to solve strategic problems and making a real positive impact to growing businesses.

You can work to solve strategic problems and making a real positive impact to growing businesses.