From data mining and web analytics to business analytics in practise, our MSc Business Analytics will give you a comprehensive understanding of key areas of business analytics and develop your skills to meet the high demand from employers.

Attracting students from all over the world, this course is a great opportunity to mix with people from different cultures and with diverse backgrounds.  You’ll enhance your communication, teamwork and management skills, whilst building a network of international contacts. It will also help you to appreciate the various approaches to people management in a multicultural context.

How will my skills develop?

We’ll develop your quantitative skills to identify trends and gain insights from complex data. You’ll also develop a clear understanding of the three types of data analytics – descriptive, predictive and prescriptive, and how to accurately analyse and visualise information as well as work with analytical tools.

All of this means you will become highly skilled at providing information to business leaders, improving commercial decision-making and business performance.

You’ll also study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

Practical experience

We focus on the practical application of analytics in a business context, so you’ll discover what method, technique and tools can be used to solve specific commercial problems in the most effective way.

Many roles in business analytics are based in consultancies, so we will develop skills to help you excel in a consultancy environment, from working in a consultative role to understanding what good and bad consulting practice looks like.

As well as lectures and seminars, there are lab sessions where you’ll work with advanced software packages to develop your abilities to analyse data and practice using a range of analytical tools. You’ll also learn from leading academics who have carried out detailed research in this field and can give you a deeper understanding of data analytics concepts, what it’s like to be a business analytics practitioner and learn about their industry experience.

The business analytics staff teach and research in the field of quantitative analysis for better decision-making.  One of the key areas for which the team has a world-wide reputation is that of efficiency through Data Envelopment Analysis (DEA).  The team are also well known for their work in data mining, big data and forecasting.

With insights from data often providing the basis for competitive advantage in the market place, it’s not surprising that business analytics graduates are becoming increasingly sought-after.

We have a track record for providing companies with highly skilled staff. Our recent graduates have gone on to secure roles with prestigious international companies. Our strong links with industry have enabled us to tailor the course to meet the needs of employers looking for highly skilled graduates. Thanks to their input, we can help you gain a competitive advantage over other graduates and ensure that you hit the ground running when you secure your ideal role.