From branding to buyer behaviour, understanding why people buy one product over another, or why they behave in ways that may be unhealthy, are vital skills for helping organisations in retail, healthcare and the creative industries to be successful.

By studying psychology and marketing together, you’ll understand how to creatively communicate with people to help them make healthier decisions and help businesses to grow.

Studying marketing through the lens of psychology gives businesses and organisations insight into the consumer mind, and helps them to understand how this psychological knowledge influences and improves the way they communicate, resulting in more successful marketing plans.

This course is part of the School of Psychology which sits within the College of Health and Life Sciences.

What is studying Psychology and Marketing at Aston really like?

On our BSc Psychology and Marketing programme you will experience a wide range of high quality learning experiences.

From informative large-scale interactive lectures, to smaller group sessions such as tutorials, where you will discuss the course material with your tutors and peers. You will also complete lab sessions, where you will learn key practical skills for psychological research; plus there will be opportunities to work with our expert staff on a one-to-one basis.

With our British Psychological Society (BPS) accredited Psychology and Marketing BSc degree, you’ll investigate the workings of the mind and establish how it influences human behaviour in relation to marketing.

You will develop a full understanding of marketing principles in both theory and practice and merge your understanding of these two fields to gain a greater insight into consumer behaviour.

Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology.

Understanding human behaviour more effectively is increasingly seen as the future of marketing.

The good news is that, thanks to the huge range of creative, communication, and human engagement skills they learn, graduates in psychology and marketing make brilliant communications strategists, business leaders and creative professionals.

The BPS accreditation that you’ll received when you graduate will not only give you what you need to go into psychology as a career, but also give you valuable credibility in your field, whatever industry you go in to.

Professional accreditation

Our Psychology and Marketing BSc is accredited by the British Psychological Society (BPS) and confers eligibility for the Graduate Membership (CPsychol) of the BPS, which is vital for students who wish to ultimately train as a professional psychologist (clinical, educational, forensic, occupational etc). It is also the first step towards becoming a Chartered Psychologist.