Understand one of the fastest-growing areas in modern business and society today and study data science and analysis on our BSc Business Analytics degree at Aston University. 

Our data-rich society demands effective solutions, from strategic business decisions to ensure a company’s survival, through to approaches to government policy using data sets on public health.

Business Analytics at Aston offers a unique mix of general business studies in the first year, followed by more specialised business analytics tools and techniques as you progress your degree, and real-world examples of how these apply to a breadth of settings.

What you’ll learn

You’ll study how analytical and computing tools can be applied in a business setting to provide fresh insight and tackle complex problems.

You will experience a balanced approach of teaching, hands-on practice and training in the relevant tools as you develop the skills to inform and influence decision-making when it matters most. All of this will help you prepare for your professional career as well as identify particular areas of interest.

Real-world experience

Our teaching staff are active researchers with strong consultancy backgrounds and experience with business outreach activities, ensuring that the taught material is relevant, current and in demand.

Business analytics graduates are in high demand and are employed in a variety of settings including banks, consultancies, government departments, charitable and not-for-profit organisations. Roles our graduates have gone on to secure include:

• Management Analyst
• Consultant
• Data Analyst
• Business Intelligence Analyst
• Market Research Analyst
• Data Scientist.

Organisations our graduates have gone on to work for include the Cabinet Office, E-ON, The Royal Bank of Scotland and Ford Motor Company.