Future Media is a postgraduate MA/MSc programme that does what it says:

• Future is finding your future and exploiting future developments in the digital marketing and advertising industry.
• Media is acquiring your digital media skill-set amongst evolving trends and emerging technologies.

The MA and MSc Future Media programme combines agency practice with industry insights and academic methods. It's been a proven pathway to success for our graduates since 2012 and is now a winning formula for the 2020s.

WHAT'S COVERED IN THIS COURSE?

Our courses ensure you gain real-world experience and knowledge so you can hit the ground running when you graduate. In your year on the programme, you’ll be planning digital marketing and advertising campaigns with digital agencies, developing brand and product promotions with clients, making mobile, social and virtual content with leading industry professionals and building new user journeys with emerging technologies and state-of-the-art resources.

You’ll tackle challenging briefs in diverse teams with industry partners to build your proficiency: MA students tend to choose broad, strategic and creative roles while MSc students often prefer tactical, planning and analytics roles. Either way, we’ll give you the tools you need to realise your ambitions.

The Future Media course directly answers the industry call for “T-skilled” workers in the creative media industry, (Skillset. Strategic Skills Assessment for the Creative Media IndustryLondon. 2009: 20). Here professional employability is defined by proficiency across disciplines and specialist expertise within them. 

Typically, Future Media graduates at work are delivering multichannel digital campaigns for their clients but their choice of MA or MSc award instruction, Final Major Project and continuing professional development plans direct them towards specialist ends of the marketing spectrum:

• • MSc graduates incline towards ‘planning’ roles, (the experience space around product positioning and consumer journeys), and are frequently employed as online customer experience managers in optimising accounts, performance marketing, search engine marketing and website auditing.
  • MA graduates tend to choose ‘strategic’ roles, (the values space around brand strategy and consumer insight), and are frequently employed in client liaison as account managers, brand strategists, creative producers, content curators and marketing campaign development.