On this innovative course you will develop the professional skills necessary for a successful events and exhibition management career. The first of its kind in the UK, this exciting course has been developed with The National Exhibition Centre (NEC), meaning you'll learn straight from top industry professionals.

This course has a real emphasis on gaining practical skills and utilising your creativity. Our graduates have gone on to work for the NEC group, established event production companies both in the UK and abroad.

WHAT'S COVERED IN THIS COURSE?

This postgraduate events and exhibition management course will give you a real insight into working in the events industry. From studying real-life case studies to learning from industry leaders you will develop a relevant, marketable and practical skillset.

With an emphasis on creativity and high-level problem solving, the course is assessed through presentations, reports, and practical events management experience.

As part of Birmingham School of Media, the course is based at our City Centre Campus in the multi-million pound Parkside Building. Here, you are surrounded by the enviable number of events and exhibition spaces that the vibrant city of Birmingham has to offer, from the massive exhibition halls of The NEC and ICC to sporting and music venues, and smaller, bespoke art spaces like the Custard Factory.

Throughout your master’s degree, you will have the support of expert tutors with years of proven experience in the events and exhibition industry. The course director, Duncan Sedgwick, has worked in the events industry for over 25 years and has been the director of a Midlands-based events production company since 1999.

With core theoretical knowledge of how to approach events and exhibitions, you will be set up for a successful career in the industry. You will have an understanding of professional techniques and the current intellectual challenges you will face in a role in events and exhibition management.

As there is a focus on both independent learning and teamwork to produce and manage events exhibitions, you will be prepared for a variety of ways of working. You will be prepared to innovate by applying traditions of research and enquiry to deal creatively with complicated issues.

Your critical evaluation skills and knowledge of research traditions and current scholarship leave you equipped to communicate ideas to both specialist and non-specialist audiences.

These communication skills, depth of knowledge of the industry, and both theoretical and practical skills aim to make you a highly desirable employee with a wide range of marketable abilities. You will complete the MA in the perfect position to either kick-start your events and exhibition management career, or take your role to the next level or in a new direction entirely.

PLACEMENTS

Placements can be part of the course (depending upon module option choice) and gaining work experience is greatly encouraged throughout the academic year. These can be combined with master's projects that take place from June to September. In the past, students have worked on events such as The Good Food Show, The Gadget Show, Gardeners World as well as working on client led, professional briefs.