The MSc Digital Marketing with Data Analytics aims to deliver a strong academic and practical grounding in core marketing subjects such as marketing management and planning, creativity and brand storytelling, and buyer behaviour, as well as a more focused and specialised approach to subjects such as data analytics, digital transformation and new media communications. The course enables high level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.

Extended Professional Practice

This course offers the option of undertaking Extended Professional Practice. Our Extended MSc courses are delivered over 18 months instead of the usual 12 months, giving you the opportunity to undertake a longer internship* or project as part of your course.

The MSc Digital Marketing with Data Analytics aims to reflect the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability and continuous career development.