In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands. Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies. Step into this world by studying at Coventry University.

The aim of this course is to prepare you to work in these crucial brand management positions, upon successful completion of the course, in a range of organisations, across a range of sectors. The course will give you the opportunity to be a professional brand management practitioner with the theoretical knowledge, skills and personal attributes to become a leader in your chosen field, upon successful completion, by providing you with contemporary perspectives on brands, brand equity and strategic brand management.

The growing interest in luxury branding is critically analysed in the course, including the theories underpinning the building of a luxury brand. The course also combines current thinking and developments surrounding global brand management, with illustrative examples for you to draw from and a strong focus on branding in an international context.

The MA Brand Management is suited to graduates seeking career development and opportunities in brand management and advertising, both in-house or in agency based roles, upon successful completion. Our course is currently accredited by the CIM, as it is designed to map the CIM’s professional qualifications, which means that straight after successfully completing your degree you can go on to achieve the CIM Professional Diploma in Marketing with exemptions provided for certain modules (additional fees and an application process apply). Please refer to the Accreditation and Professional Recognition section for further details.

Through our Talent Team, you will have the support of dedicated employability support staff, who are industry trained, and are able to tap into their extensive network of employers with a wide range of internship possibilities. The Talent Team’s staff based in Coventry Business School can also support you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres, Please note that internship opportunities may be subject to competitive application, availability, meeting any applicable visa requirements and additional costs may apply.