The sports industry today is a significant contributor to the global economy, which has grown in terms of its political significance and acts as a key benchmark for measuring the quality of our lives.

Characterised by dynamism across both commercial, profit orientated businesses, and non-profit social enterprises, the growth of the sports industry means it is vital that there is a steady stream of skilled, qualified professionals entering the employment market, who can apply and adapt key business and management principals to the sector.

If you have a passion for sport or a desire to work in this dynamic industry, Coventry offers the opportunity to pursue your interests, having been European City of Sport in 2019, with a vision to promote and celebrate the benefits of sport to create a fitter, healthier city. Against this backdrop, our course aims to create many options to engage with local and national sports organisations, to help you gain practical experience, have the chance to learn from practitioners and the opportunity to develop your industry networks, all of which can be invaluable as you explore your potential future career options.

As a primarily management course, concerned with management topics that focus on sport, this course also benefits from accreditation by the Chartered Management Institute (CMI), giving you the option to gain a management certificate that could enhance your employability prospects as you explore your career options (please note fees apply to become a registered CMI student, and securing a professional qualification is subject to competitive application, additional costs and meeting any applicable requirements as outlined by the CMI). Please refer to the Accreditation and Professional Recognition section for further information.

Working for sports organisations has become an increasingly popular career sector, with demand for higher level expertise in areas such as the management of sport businesses and engagement with communities through sport. This course provides a foundation to explore potential future career options in this sector, in areas such as sport marketing, sports event management, hospitality management and sport business management and administration.