For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could, upon successful completion, lead to a potential future career in this exciting field.

Marketing is a subject that impacts everyone’s lives, now more so than ever as advancements in digital and social media are opening up new and exciting ways to attract and engage customers anytime, anywhere and any place.

This course, which is part of the Chartered Institute of Marketing’s (CIM) Graduate Gateway programme, is aimed at students with an interest in all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research. It aims to provide a solid foundation in general business and management knowledge with a specific focus on marketing, both as a business strategy and a function.

As part of the CIM Graduate Gateway programme, upon successful completion of this course, you could be exempt from studying certain modules of CIM professional qualifications, which could help you to develop your potential future career. Please see the Exemptions section for further information, and note that professional qualifications with the CIM require direct application and additional fees apply.

Some of our past graduates have gone on to a range of careers in Marketing, Advertising, PR, Brand Management, Marketing Research, Digital Marketing, Sales and General Management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce