UK68 BA (Hons) International Fashion Management and Marketing Coventry University (London Campus)
There’s nowhere like London for learning fashion management and marketing, and no course more professionally focused than this one.
London is one of the world’s biggest fashion capitals. From Mary Quant’s iconic 1960s mini skirts to Vivienne Westwood’s dramatic punk frock, from Carnaby Street to Brick Lane, London has always been where avant-garde fashion bounces off the zeitgeist. So where better to study than here in the heart of London?
This is a very practical course, but don’t expect to learn pattern-making! Instead, you’ll gain hands-on exposure to business operations which will be invaluable in building a global career in fashion management and marketing. You’ll benefit from your tutors’ extensive industry experience and contacts, and you’ll be able to make the most of the countless opportunities for learning which lie beyond the university’s doors.
This course is geared towards the marketing and management of fashion brands, rather than fashion design or production. So when you graduate, you’ll be ideally placed to begin a career as a buyer or product developer, or you might choose to go into merchandising, the supply chain, sustainable fashion, brand management or consultancy. You could work agency- or client-side in PR, digital marketing, advertising, creative direction, account management or trend forecasting.
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