The future graphic designer is curious, empathetic, responsible, knowledgeable and technically adaptable. Coventry University’s Graphic Design BA (Hons) course challenges and guides you to become just that.

Graphic Design is a complex discipline that encapsulates a wide range of aims and outcomes. Through the use of visual language, graphic designers shape and challenge perceptions of the world around us. With this kind of power comes responsibility; designers don’t just make “pretty pictures.”

The course pushes you to become an independent designer with a conscience and boundless imagination. In doing so, you will be guided to explore your own passions, as well as adapt to changing briefs and diverse audiences. This is aligned with four key pillars that define the course’s ethos: experimentation, critical thinking, community and vocation.  As such, the course favours creative freedom and exploration of mediums, techniques and technologies to visualise research-informed concepts and innovative design strategies within a supportive network of staff, students, alumni, clients and industry guests. On this course, you are not only guided towards the development of a strong portfolio of work, but also encouraged to proactively define and pursue own interests in alignment with your long-term goals.

Ranked among the 10 best universities in the country for ‘Design and Crafts’ in the Guardian University Guide 2019, our graphic design students are regular winners of reputable design competitions such as D&AD, YCN and the Penguin Student Design Awards. Our graduates have gone on to create award winning advertising campaigns for Silver Spoon and moving imagine work for The Mill, user interfaces for IBM, book covers for the The Hunger Games, campaign collateral for Lush, and even launch their own jewelry company as worn by Lily Allen, Slothai and Mini Swoosh.

The structure of the course, the experiences and support made available to you are all designed with a view to developing the skills, competencies and imaginative thinking necessary for a creative career in a demanding, competitive and rapidly changing work environment.