The events sector is a multi-billion pound industry, providing a significant contribution to regional, national, and global economies. It requires adaptable and highly skilled professionals who understand the processes of event planning and have the ability to manage in challenging, yet highly rewarding, environments.

This internationally-focused programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic, and political contexts in which events are conceived and executed. The programme features important contemporary themes, such as sustainability, entrepreneurship, the new marketing environment, and the role of events in society, and aims to develop the knowledge and skills needed for event management, equipping graduates with high order managerial and intellectual skills.

There is an emphasis on strategic insight and a critical understanding of the operating environment. Traditional teaching methods are augmented by industry events and workshop.

This programme aims to develop students in terms of capability and intellect, helping them to identify and pursue their career aspirations in the events industry. Graduates have gone on to roles including Global Accounts Manager at Expo 2020 Dubai; Director of Strategy and Programme Implementation, ZUG; Destination Development Manager, Sharjah Community artist and Director of Creative Company; Senior Officer, Transaction Services, Banque Havilland; Company Director, Helping Hotels in Digital Space; Fundraising and Events Officer at St. Barnabas Hospice; and Marketing Consultant at Harford Control.