Understanding what motivates and influences people, and aligning these to the needs of an organisation, is a key driver of success in today's competitive global market.

Business Psychology is a field of study that can help to improve employees' wellbeing and performance, investigating how human aspects in the workplace can help businesses to become more effective and profitable.

This degree aims to develop students' understanding of human and organisational behaviour. It enables them to gain core management and leadership capabilities to create better, more efficient organisations.

Aside from the core study of business psychology, students are encouraged to learn about contemporary issues, including marketing, demographics, the impact of technology, urbanisation, and classic theories of psychology on consumer behaviour.

The course introduces the use of data analytics and theories of human behaviour alongside models of business and organisational behaviour. Teaching covers a broad field of knowledge, from a range of subject areas, giving students the opportunity to develop an in-depth understanding of the interrelation of psychology and business.

Business psychologists may be employed in public, private, or voluntary sector organisations. Possible careers include marketing, human resource management, organisation development, career counselling, coaching, and learning and development. Graduates may pursue options in academic research and teaching.