Sport is a social and economic phenomenon and this degree has been designed to examine critically the business decisions that shape this lucrative global industry.

From the outset, the programme focuses on the business and management of the sports sector, and explores the culture, policy, impact, and delivery of sporting opportunities, particularly in a commercial context. It aims to develop students' skills for the critical analysis of sport, sport spaces, products, services, and operations.

The course examines the breadth and power of sports participation and business on individuals and societies. It looks at the global structure of sports and the complexities, challenges, and issues that are often involved in reconciling government objectives with personal and community aspirations.

Placements

Students on this course are able to take a year-long work placement after their second year, providing a chance to gain experience and apply their learning in practice. Students are expected to source their own placement, and tutors can provide support during the process if required. Those who choose to take a placement do not pay tuition fees for that year, but are expected to cover their own travel, accommodation, and living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information, please visit LIBS work placements pages.

Our graduates have gone on to work in a variety of sectors and industries. Some have gained employment at professional football clubs, national governing bodies, sports marketing agencies, and in the hospitality industry, business management, logistics, digital marketing, and advertising.