As businesses strive for success in increasingly competitive markets, the power of effective marketing is becoming ever more important.

The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme.

The programme is accredited by the Chartered Institute of Marketing and places an emphasis on the practical application of skills. There are opportunities to think and work as a consultant on live briefs from real businesses.

Placements

All full-time students on this course have the opportunity to undertake a year-long work placement after the second year. Those who choose to do so will not pay tuition fees for that year but will be required to cover their own travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support and assistance during the process if required.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes. For more information, please visit LIBS work placements pages.

Marketing is a broad discipline. It opens a range of opportunities in roles such as account manager, advertising executive, communications officer, market researcher, consultant, and project manager. Lincoln graduates have progressed to careers in major blue chip companies and public sector organisations including JCB, Ford, L'Oreal, IBM, Interflora, Boots, Network Rail, and Unilever.