Storytelling, crisis management, events, and campaigning form the core of public relations, and our modern approach to communications aims to help students navigate this fast-paced world with confidence.

At Lincoln students can learn about strategic public relations and benefit from an integrated multi-media approach to communications. The course aims to develop written and verbal skills to give students the ability to become confident communicators, prepared to face the challenges of public relations work.

Students can work with multi-media technologies including video, audio, and online material. They have the opportunity to explore how social media can be a volatile but powerful platform to reach large
audiences.

The course is recognised by the Chartered Institute of Public Relations and the University is a partner of the Public Relations Consultants Association.

Placements

Students have the opportunity to gain hands-on experience by working with Cygnet PR. This is the University’s fully integrated student-run PR agency, which undertakes live projects and briefs for real clients.

In addition to the opportunities available with the University’s Cygnet PR agency, students are encouraged to obtain an industry placement between their second and third years, where they can be supported academically by their tutors. There is also scope for shorter-term placements through the programme. Those who choose to undertake work placements will be responsible for covering any travel, accommodation, or general living costs associated with them.

Recent graduates have secured roles with major agencies such as 33 Digital, Red Consultancy, and Fire PR. They have won places on prestigious graduate schemes at companies such as Sony. Others have gone on to communications roles with organisations including GlaxoSmithKline, HS2 Rail Project, Bank of England, South Yorkshire Police, South Yorkshire Fire and Rescue, Portland Communications (a top 15 agency), Metia Marketing, Ministry of Justice, Eden PR, and Goodfellow Communications.