Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver powerful national and international campaigns are highly sought after.

The BA (Hons) Advertising and Marketing degree at Lincoln aims to develop graduates who have an understanding of the role of these key functions in business and society. Students are encouraged to develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives.

The course introduces students to the fundamentals of marketing, including buyer behaviour, brand development, the advertising process, media planning, and global marketing. It also enables them to develop vital digital skills.

Studying Advertising and Marketing at Lincoln can lead to careers in communications, marketing, market research, and project management. Previous graduates have taken up roles in agencies including Ogilvy, Airbus, Bosch, Enterprise, Sky, and Sony.