Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.

Our MSc International Marketing Strategy is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:

• the decision to internationalise
• market identification
• screening and selection
• market entry
• tactical action programmes
• implementation
• monitoring and evaluation

The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

List of modules

• Global Marketing Issues
• Global Marketing Strategy
• International Marketing Communications
• International Marketing Research
• Marketing: Principles and Management
• Strategic Digital Marketing
• Dissertation and Research Methods

Optional Work Placement

The industry placement enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate and could be a good starting point for setting up your own consultancy business.

Your placement will need to be appropriate to your level of study and you should also be paid for this work. We will support you in finding and securing a suitable placement opportunity, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.

If you are unable or unwilling to progress with an industry placement, for whatever reason, you will have the option to transfer onto our Dissertation and Research Methods module in order to gain the required credits to complete your programme of study.

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.

Konceta is a graduate from the MSc International Marketing Strategy and is now working in a global marketing role at Unilever responsible for the ‘Simple’ skincare brand. She came back to give a guest talk on global/local marketing to MSc students.