This broad-based Marketing programme, professionally accredited by the Chartered Institute for Marketing (CIM) is focused on preparing you to become a fully-skilled modern marketing professional ready for the workplace. The degree includes specialist modules that provide practical skills in areas such as digital marketing, branding, public relations, marketing strategy, consumer behaviour and global marketing.

You will also become a DMI Power Member for the last two years giving you access to over 1200 pieces of unique content including videos, tools, webinars and templates created and curated by some of the worlds leading subject matter experts. If you plan to study Marketing with us, you have the added benefit of knowing that your course has been approved by an internationally recognised global certification provider. DMI certification is recognised by the worlds leading employers and will help you get the job you want.

Marketing is an exciting, dynamic and multi-focused discipline. This Marketing degree provides you with a broad perspective covering subjects such as principles of marketing, digital marketing, branding, marketing communications and advertising, consumer behaviour, campaign planning, strategic marketing, public relations and media communications, market research, sustainability and global marketing.

Optional Work Placement Year

You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

A marketing degree can lead to hundreds of different careers, with the most common being in roles such as marketing managers, digital marketing executives, social media assistants, public relations officers, and advertising executives.

Marketing graduates are in strong demand and there are many career opportunities as more and more businesses of all sizes now realise the importance of having a successful marketing function and strategy, so the need for versatile marketers is continuing to grow. This course will provide you with all of the skills you need to get ahead in this competitive sector.