Creative and innovative design is built on the fusion of visual, technical and emotional considerations. We will teach you these skills throughout your course, developing and nurturing them through studio-based, practical problem-solving activities.

Our course team are dedicated to working with you on an individual basis so that your learning experience is personalised and tailored to you – supporting you to flourish as a capable, confident and entrepreneurial Product Designer.

In the first year, you will be introduced to computer-aided-design (CAD), modelmaking, design drawing, graphic communication, contextual theories and professional studies. Your learning will be consolidated by short projects that are relevant to technical, commercial or social issues.

Your second year will include professional development, through commercial projects and/or competitions briefed by local, national or international companies. These projects will develop your creativity, design knowledge and communication skills – providing the confidence to present your design concepts effectively and professionally.

During your final year, you will work on a self-focused design project – identifying, researching and solving a problem, as a culmination of your studies. You will also participate in briefs from international competitions, such as the Royal Society of Arts (RSA) and Design and Art Direction (D&AD). In recent years our students have won these prestigious accolades.

Student work

Students are encouraged to create products which solve problems, inspire change and look to make a difference in every day life. Product Design student, Oliver Beard, who was knocked unconscious in a rugby match, designed a high-tech skull cap that can detect concussion in people playing full-contact sports.

Standard entry requirements apply. A typical offer would be BCC at A-Level or DMM at BTEC.  We will also accept a Foundation Diploma in Art and Design.

Applicants are interviewed and are requested to provide a portfolio of their own work. International students may submit their portfolio electronically. Students with a relevant HND or Foundation Degree with a suitable profile of achievement may be admitted onto Stage Two or Three of the BA Product Design programme.