UK63 BA (Hons) Fashion Marketing & Promotion University of Northampton
If you are passionate about fashion and ambitious to work in one of the many areas of the industry which encompasses branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications this course provides a fantastic platform from which to launch your career. This innovative degree provides two distinct routes into careers within the fashion industry. You will study both marketing and promotion in your first year and then choose the specialist area you wish to follow in your second and third year. A core study running throughout the course delivers key learning for all Fashion Marketing and Promotion professionals.
Optional Work Placement Year/ Opportunities Abroad
You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.
You may start your degree without a fixed idea of the career path you wish to follow. This course is designed to provide lots of exposure to the hugely varied and exciting career options within the fashion industry then assist you to become ‘work ready’ and experienced enough to effectively launch your career upon graduation.
Career destinations are wide and varied as the programme is designed to enhance transferrable skills whilst preparing you for operating in an increasingly digital environment. The specialist routes enable you to make more informed career choices as you progress through the course.
You will build skills and experience to develop careers within Social media, Digital fashion, Content creation, Trend researcher, Fashion lifestyle/product stylist, Visual merchandiser, Multi-media promotion, Fashion catwalk producer, Fashion promotion, Fashion buyer, Fashion blogger/vlogger.
Careers can be in a variety of product categories: Apparel, Accessories, Footwear and Leather, Lifestyle, Cosmetics, Fragrance and Beauty.
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