The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.

Experiences are at the heart of this degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets, operating as a marketing department from the first year. Typically you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.

Creative Practical Experiences

Our students took part in a challenge to design and produce a full body promotional wrap on a black taxi cab to advertise the degree course and the University of Northampton by using case studies of current students. To find out more, check out the story of the BA Advertising & Digital Marketing Taxi Wrap project.

Our final year Advertising & Digital Marketing Students worked alongside the University of Northampton Marketing department for a week. Find out how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience

The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including:

• Digital media executive
• Social/online communities manager
• Account manager in a marketing communications agency
• Media planner or buyer
• Advertising planner
• Public relations consultant
• Brand or communications manager within a client organisation