The Sport Management MSc programme explores the multi-faceted area of sport management, combining specialist sport modules with practical experience in the industry. You will develop the skills to excel in a broad range of roles that make sport organisations run and events happen, including within governing bodies, federations, clubs, sponsors, marketing, the media, government, or heritage organisations.

This course is ideal for individuals with a degree in sport (science, psychology and other sports disciplines), event management, marketing, media, business or humanities who wish to have a career in the sports industry. 

You will explore a range of different sports and develop a critical perspective on contemporary themes such as ethical considerations, heritage and sport’s political, social, economic and cultural contexts. Areas of management that you will examine include marketing, leadership, governance and event organisation.

Practical experience working within a sport organisation is embedded into the programme and you will also be encouraged to volunteer at local, national, and international sporting events. We have excellent industry links and previous students have worked with Leicester Tigers, Nottinghamshire County Cricket Club, Leicester Riders’ Basketball Club and USA Bobsled and Skeleton and at the IAAF Indoor World Championships, British Rowing Indoor Championships, British Triathlon events and British Swimming Championships. Your learning will be enriched by DMU Global, where students have previously visited the Munich Olympic Park, Garmisch-Partenkirchen ski jump, and Allianz Arena.

The sport industry is dynamic and fast-moving, with a variety of exciting career opportunities. Through guest speakers, site visits and industry experience, you will discover the broad range of roles that are available and position yourself to pursue your chosen path. The course has employability skills specific to the sport industry embedded into the curriculum, alongside opportunities to gain hands-on experience with sport organisations and businesses.

Graduates will be ideally placed to work within governing bodies, federations, clubs, sponsors, marketing organisations, the media, public relations, local and central government, or legacy and heritage organisations.