In a competitive environment where organisations are focusing on long-term business planning to succeed, there is a high demand for strategic marketing professionals at senior level. Drawing on the expertise of both our marketing faculty and industry partners, our MSc Strategic Marketing Leadership takes a contemporary view of marketing practice and challenges you to critically analyse and apply the underpinning frameworks and theories.

This degree will engage you in data driven decision making and cutting edge thought leadership, advance your communication and research skills and apply your knowledge of strategic marketing to solve real-world business challenges. Through the use of case studies and business simulations, you will develop the knowledge and confidence to tackle the complex issues posed by both large and small-scale enterprise and learn to apply creative thinking to solve evolving strategic challenges facing marketers.

This course is accredited by the Chartered Institute of Marketing (CIM) and you will have the opportunity to graduate with the CIM Marketing Leadership Programme qualification. This is a new Level 7 qualification for senior marketers and would usually require at least 5 years senior management experience.

This degree is designed to prepare you for advanced graduate roles including:

• Professional Marketing Consultant – A professional consultant gives expert advice to businesses and organizations to achieve their goals and objectives. As a professional Marketing consultant, you don't only help companies to develop strategies, you help them to deliver them too.
• Strategic Marketing Director - is responsible for developing and executing data-driven integrated marketing strategies and overseeing their implementation.

As your career evolves, progression from these roles can include Senior Marketing Manager, Head of Marketing, Associate Director of Marketing, Strategy Director, Head of Sales, or Director of Marketing.