The significance of data analytics needs no acknowledgement. Companies across industries have leveraged data science in combination with marketing to enhance productivity and to build long-term relationship with customers. Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.

This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.

Potential job roles this degree will prepare you for include:

• Product Marketing Manager
• Insight Manager
• Market Research Manager
• Marketing Analyst
• Customer Relationship Management Analyst

As your career evolves, progression from these roles can include Senior Insight Manager, Head of Market Research, Strategy Director or Director of Marketing.

Professional Recognition

EQUIS and AACSB accreditation.