As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective.

You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.

This course will prepare you for senior management roles across the fashion industry, in areas such as:

• fashion marketing management
• fashion brand management
• consumer and market intelligence
• retail management
• fashion buying
• marketing consultancy
• marketing ethics and sustainability
• public relations
• fashion journalism
• entrepreneurial business concepts

The skills and knowledge you'll learn through this course will be transferable to roles within other industries.