This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You’ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.

You’ll gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.

This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role. You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair.

You don’t need to have a background in art, design or fashion, or have a creative portfolio to apply for this course.

Key features

• Learn how to create effective marketing strategies as well as communicate those strategies to consumers.
• Work on live projects with brands such as Asics, Ben Sherman, Gym Shark, Sunspel, Boots No7 and Lacoste.
• Complete an optional nine-week work experience placement in Year Two, often leading to offers of employment.
• Attend guest lectures from industry experts.
• Learn skills in software like Adobe InDesign and Photoshop.
• Enter high-profile competitions with major brands, professional bodies and industry leaders.
• Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.
• Visit brand headquarters, exhibitions and trade fairs in the UK and Europe to learn about industry practice.
• Choose your final year project and tailor it to your own career aspirations.
• During your time here, you will be given the opportunity to showcase your work to members of the creative industries. 
• 92% of BA (Hons) Fashion Marketing and Branding students would recommend studying at NTU. (National Student Survey 2020).
• We are proud to be in the top ten in England and Wales for Art and Design (QS World University Rankings by Subject 2020).
• NTU are ranked 16th in the UK for Fashion and Textiles. (The Guardian University Guide 2021)

Employers value the well-rounded graduates from this course. You’ll have many of the creative and academic skills that are welcomed by the fashion industry; being able to create effective marketing strategies as well as visually communicate those strategies, being flexible and adaptable to the changing needs of the industry.

Graduates often go into fields such as brand management, digital marketing, media planning and PR. Recent graduate destinations and roles include:

• Adidas, brand communication specialist
• ASOS, homepage assistant (menswear)
• BBC, media planner
• Chanel, brand ambassador
• Claire’s Accessories, content marketing assistant
• Firetrap, marketing executive
• Forty49, social media assistant
• Flannels, e-commerce assistant
• GAP Inc. trainee visual merchandiser
• Grazia magazine, media planner
• Harrods, assistant project manager
• Jigsaw UK, brand marketing assistant
• L’Oréal, new media developer
• Michael Kors, marketing assistant
• Marks & Spencer, press admin assistant
• Oasis, marketing assistant
• Paul Smith, PR assistant
• Prism Communications, digital marketing executive
• Unidays, social media officer
• Vivienne Westwood, licensing assistant.