This course offers you a unique combination – you have the opportunity to create digital media and study digital culture, and also analyse and visualise our digital world. The BA covers:

• digital media practice, including video and audio production and creative coding
• methods for data analysis and visualisation of born-digital data
• critical analysis of key debates in culture and society.

On this degree, you’ll gain practical, critical and analytical skills so you’re prepared to create and understand the media of tomorrow. When you graduate, you’ll be able to:

• investigate society using digital methods
• work in the digital domain through creative practice
• analyse critically key issues in digital culture.

Graduates of this degree can enter a wide range of employment in digital content creation, management, analysis and curation. 

Potential roles you will be prepared for include:

• social media analyst/strategist
• digital content manager
• digital curator
• digital asset manager
• web content developer
• user-experience analyst
• digital media manager
• digital account manager.