UK54 MA Product Design University of Hertfordshire
MA Product Design is a Masters award within the MA Art and Design programme at the School of Creative Arts. Within the programme there is strong emphasis on professional practice and the real-world applications of art and design. You will develop key research skills and gain a good understanding of the work of other practitioners in your field.
The aim of the postgraduate programme is to equip you with the skills, knowledge and understanding required to practice at an advanced level, to foster your creativity and enhance your employment opportunities. You will work alongside artists and designers who are involved with a wide variety of media and forms. Induction, seminars and social events for students and staff mean that you will be part of a friendly and supportive postgraduate community, which also includes film makers, musicians and professionals working in new media. Senior research staff and internationally renowned artists work with postgraduate students, helping you to develop original and challenging work.
The MA Product Design degree aims to provide you with an understanding of the cutting-edge of design practice and to develop your creative and technical abilities as a designer. It will be of interest to product and industrial designers and design professionals working in related fields.
You will develop the entrepreneurial and industrial skills you need to develop your career to its full potential and gain a detailed understanding of the commercial and industrial contexts of contemporary design, alongside some of the theoretical and cultural ideas that shape contemporary design practices.
You will also consider design from the perspective of the society and people who use it. The course looks at practical approaches and the research methods involved in product design. Attention is focused on human users from ergonomic, ecological, social and psychological perspectives and the development of products in a post-industrial age where technology and production may respond to customer demands with speed.
Our staff are experienced in research and professional practice, and you will also benefit from contributions from visiting designers, makers and design professionals, as well as from involvement with our international exhibitions programme and close links with industry partners.
Particular emphasis is given to providing you with the skills necessary to further your career as a product designer. The course is designed to help you understand and work within the contemporary industrial environment and particular attention is given to helping you acquire entrepreneurial skills.
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